Paramore

The second Paramore video I decided to analyse is called Playing God.
This video was released after the media had stopped criticising Hayley for being the only reason that Paramore became successful.
Majority of this video was shot in Hayley's house itself, I guess this was a way of her getting back to the negative media comments by showing that she doesn't mind her personal space being shown.

Here is the video



In this video the light bulb is used again, it is inter textual between the two videos. Instead of Hayley keeping hold of the light bulb herself, she has tied down her fellow band members and placed the light bulb on top of them. This is probably to show the media that she doesn't want all of the limelight, and is willing to share it with the band. She is only seen as the main person in Paramore by fans because she is the lead singer, not many people take into account the names of the musicians and are only concerned with the singers.

Throughout this video Hayley Williams seems to show two sides of herself. One being really friendly and inviting and the other being a serious, dangerous and revenge seeking person. This may have been done to show that she is generally a really nice person but if people have negative points of view towards her, she can be evil and turn angry. (But who doesn't do that?)

Analysis Until We Are Able To Film

Due to fresh snowfall and further forecasts of snow it has become very difficult to continue filming due to continuity problems.
So, in the meantime I thought it may be useful to analyse more music videos.
The two videos I am going to analyse are both by the Punk Rock band 'Paramore'.
I have chosen to analyse these music videos because of the lead singer of the band, Hayley Williams.
Hayley has been widely targeted by the media because they say that she is the sole reason for the success of Paramore.
The first video I am going to analyse is for the song called Ignorance.



Here is the video; as you can see, it is set in a small dark room, in which the band is all squashed together with minimal movement space. The main thing to consider about this video the the lighting, as the only light for the most of this video comes from a single light bulb.
Throughout the whole of the video Hayley Williams has control of the light bulb and seems to keep it towards herself for most of the time, occasionally, she moves it towards her band members but it is just for a matter of seconds and people do not really tend to notice it.
Hayley is also placed higher up compared to the rest of the band members to show that she is supreme and leads the band. You can see Hayley as tries to get herself higher and touching the ceiling of the room.

Magazine Advert Sizes and Specification.

Sizes:-

Double page spread - 210mm(H) x 297mm(W)

Full single page - 210mm(H) x 148mm(W)

Half page horizontal - 100mm(H) x 141mm(W)

Half page vertical - 204mm(H) x 70mm(W)

Quater page vertical - 100mm(H) x 40mm(W)

Quater page horizontal - 50mm(H) x 141mm(W)

These are the sizes that magazines use to advertise products. For our advert we are planning on either the double page spread layout or the full single page layout.

The above left advert is published on a single page of a magazine, whereas the advert on the right is on a double page of a magazine. There is not much of a difference apart from the fact that the La Roux advert has some critics' comments.

Music Album Advert

This is an advert for La Roux's debut album. This particular advert was located in a fashion magazine.
As you can see there is not much writing about the album itself, they are all ratings from different critics and such.
The colours are simple and there is a full A4 size picture of the artist with the name of the artist on the top. The picture is a medium close up taken from a side. It starts off dark on the left side and begins to get lighter on towards the right side. It seems as there is a spotlight coming down from the top left hand, just above La Roux's head, to show that she is the upcoming/shining star for now.
This advert only shows the name of the artist so maybe the album is a self named album.
The font used for the name is bold and in white, this makes it stand out and easy for the audience to recognise.
On the bottom of the right side has a little logo with writing above it, this may very well be the institution.

Conventions of a Digipak

The front panel has a main image, which is usually of the artist(s) or something iconic of them. For instance the rapper DMX either has a picture of himself on his album covers or a Bulldog.

Also on the front panel is the name of the artist and the name of the album. A big font is used for this in order to catch the eyes of the customers.

The colour scheme used usually reflects the mood of the album and the genre of the songs on the disc.

The spine(s) of the Digipaks have the institutions and the names of the artists and album. The spine is not that thick so it is not easy to get enough on there, it makes it effective to get little but enough detail on there.

On the back panel there is usually a track listing. It is mainly done in contrasting colours so the tracks are easily readable.

In the inside panels of a Digipak you will find the CD and maybe even a booklet, other than these items there may be information about the album and inspirations for the idea. There could also be quotes by the artists written inside the Digipak.

The CD itself is usually really simple, maybe even just containing the the name of the album and the artist.

Hand Drafts Of Digipak

Hand Drafts of Magazine Advert

Here are some of the hand drawn drafts which me and Andrew drew up. We should now be looking into making drafts computer drafts.

We decided to keep it simple and follow the conventions of magazine adverts. This simple style is very effective and does normally catch the eyes of the reader.