We took the first picture to show that the 'ghetto' life in which the rappers came up from can be changed, they can become successful if they try. The hood is flipped up to show the anti-socialness which is stereotyped within the teenage generation, but the look on his face shows that he is interested in the rap genre and it could help him lead a better life.
Again, with the second picture, the car and the logo is highly visible to represent wealth. The model was told to dress very smart to show intelligence and over his jumper he has earphones dangling down halfway. The earphones show that the successful artist has not given up on his music career and is looking to go a long way. His leg is resting on the car to show that he is easy going and not worried about is struggles anymore.
When we took these pictures we wanted the car be involved in some way or another. This is because the car is a Mercedes-Benz and it represents wealth. Being wealthy is what rappers sing about in majority of their songs.
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